2020 is in full swing, and trends in the fashion industry are beginning to emerge. Many manufacturers are anxious about what the rest of the year will bring. However, if manufacturers are aware of the upcoming trends, they can prepare accordingly. The following are some projections the industry is likely to see.
Most people don’t view the fashion industry as sustainable. With threats such as climate change, however, many consumers are looking for more earth-friendly options. They will want to stay away from brands that require excessive energy consumption, pollution, and waste. Fashion leaders need to change their ways to appeal to customers. Taking significant steps to reduce their carbon footprint, however, can turn into a powerful opportunity for advertising.
The younger generation leading the current earth-friendly movement has stated that they’re open to paying more for clothing that is safer for the environment. Many believe that sustainability is simultaneously one of the industry’s biggest challenges and opportunities.
Fashion brands are also interested in creating sustainable fabrics that are safer for the environment than today’s harmful materials. Thanks to recently-developed fiber technology and new materials, there are a variety of opportunities. We can expect to see a strong emphasis on material innovation over the course of the year. In fact, sixty-seven percent of industry leaders believe that using sustainable materials is essential for their company’s future. Some companies have already begun creating alternatives to leather with pineapple leaf fibers.
Unfortunately, many fashion executives are feeling pessimistic about the future of the industry. The world is threatened by geopolitical instability and the risk of an upcoming recession. Every world event has a direct impact on the global economy and the entire fashion industry. To combat these risks, fashion leaders have to exercise caution by planning for risks ranging from trade tensions to new policies.
Fashion manufacturers need to stay on top of things by closely monitoring global events. They should also exercise operational flexibility and digitize all the equipment possible.
The upcoming year presents a variety of challenges to the fashion industry. Manufacturers, however, can stay ahead of the curve by keeping a careful eye on current events and becoming more sustainable than ever before.
Currently, some of the largest clothing retailers in the world are fast fashion chains. Brands like Zara, H&M, and Forever 21 are known for providing a huge variety of clothing in the latest fashions at incredibly low prices. Remember, if something like this sounds too good to be true, it probably is. Amid growing concerns about sustainability, slave labor, and other unethical business practices, fast fashion chains are finally starting to take a hit.
The rise of fast fashion first happened when the way people viewed fashion started to change. Thanks to the internet, fashion trends could be spread around the world almost instantly. The wealth of information generated by clothing blogs, social media websites, and other clothing chains made it easy for companies to analyze trends and have items move from the design stage to the retail stage in as little as five weeks.
As the trend cycle began to move quicker and quicker, consumers wanted more and more clothes. Companies quickly realized that instead of making items meant to last for years, they could make cheap items, drop their prices, and completely take over the market. Some retailers like Fashion Nova launch up to 900 new styles per week, at prices that are a fifth of how much clothing used to cost.
Since about 2000, fast fashion chains have seemed unstoppable. However, with Forever 21 declaring bankruptcy in late 2019, many fashion experts now believe that the industry has achieved a “tipping point.” The sudden downturn is mainly due to consumers becoming aware of the hidden costs behind fast fashion. One big issue is environmental concerns, with the production of polyester clothing being responsible for 706 million tons of greenhouse gases per year. Another significant issue is slave labor, with industry giants being found to use cotton produced by enslaved Muslim minority populations in China, clothing sewn by young children, and products produced in factories that refuse to pay living wages.
Consumers are starting to demand sustainably and ethically produced clothing. Many express that they are willing to pay more for garments that are well made and long-lasting. There is also a growing rise in the secondhand clothing market, as people search to find cheap clothing that does not compromise their morals.
Trends for clothing production are starting to shift from previously favored foreign manufacturing to garments being marketed and produced in the United States. Clothing production was one of the first industries lost to offshore marketing in the 1960s. Current design, technology, and flexibility changes have allowed for US marketing to be more desirable and make its comeback.
Past trends that changed US clothing production started in the 1960s when outsourcing became cheaper for labor, and there were more efficient processes for products available in foreign countries at that time. The majority of production continued in foreign countries when trade policies of the 1990s wiped out most of the restrictions and duties placed on foreign-made clothes. This made foreign markets even more desirable when it came to profiting from clothing production.
Production Shifts to the US
There are many reasons for clothing production to make its current shift to the United States, including technology advances, consumer attitudes, and merchandising techniques. This change is expected to continue making the United States a bigger part of clothing production from design through marketing.
Technology has assisted clothing production in many ways, including production processes and equipment. United States production processes have started using automation technology which includes, computerized production, 3D printing, and robots that can sew called “sewbots.” The United States has made great leaps when it comes to technology and clothing production.
Consumer attitudes and merchandising techniques are a heavy influence on bringing clothing production back to the US. The internet has opened clothing design to be an instant gratification process with companies like Amazon.
Consumers and companies are initiating the production of products in the US through different marketing and campaigning strategies. New processes are helping to make clothing production simpler by requiring less inventory, smaller batches, and quicker turnaround times.
It is exciting that clothing production trends are making a comeback in the United States. This will prove to be a huge asset to our country as clothing production is a large percentage of profit for trade commerce. Clothing production in the US will be favorable for designers located in the states as they will be satisfied in seeing their clothing products-completed from beginning to end within their locale.
As a business person, you’re keenly aware of how every step of the process impacts your business’ long term health. If there are any areas where you can maximize profits, you want to be capitalizing on that. One area that can often be analyzed in an effort to increase productivity and efficiency in manufacturing. Here’s a quick look at ways you can improve your existing manufacturing process in order to improve your business.
Cut Out The Clutter
It may sound overly simplistic, but taking a look at your manufacturing area is a great first step in improving efficiency. If the area is overrun with clutter, it will quickly lead to chaos. There is a direct correlation between mental stress and clutter among employees, and 75% of doctor visits are stress-related. Ensuring that your production area is neat an organized will empower your employees to maximize their time instead of stumbling around obstacles all over their work area, cut down on their stress which will lead to less work time missed. It’s also worth realizing that a cluttered environment is an unsafe environment; there is no need to put people in harm’s way when issues can be resolved with some good housekeeping.
Making A Profit from Your Loss
Any company’s profit and loss report (often called a P&L Statement) has a line on the sheet to reveal “waste.” That is the cost of the material that is leftover at the end of a production cycle or the cost of the items that were manufactured incorrectly. If you’re willing to think outside the box you can often find other companies that are willing to pay a small amount for what you have leftover. They can then use those items in their own production. You may not get the full price out of them, but any liquidation is better than having a total loss.
Cutting Utility Costs
You probably don’t leave every light in your house on and every faucet pouring water full blast around the clock. In the same vein, look for energy-efficient alternatives in your manufacturing process, and don’t forget to turn off pieces of equipment that aren’t in use. Every dollar counts!
Increasing efficiency in manufacturing is a crucial step in stabilizing the long term health of your company.
With more fashion brands focusing on sustainability, it was only a matter of time before renting clothes became the “in thing” to do. To date, there are already a few fashion houses that allow consumers to rent their favorite pieces, return them and then rent something else.
But with so many people wondering whether this really helps decrease their carbon footprint and help aid in the exploitation of factory workers, understanding the process means weighing the pros and cons of rental clothing.
From Couture To Fast Fashion
By far, Rent the Runway is one of the top fashion rental lines that allows consumers to wear designer duds at a fraction of the cost. There are also others that offer the same business model but on a smaller scale. Gwynnie Bee, Le Tote, and other brands also offer subscription-based rentals, which allows customers to rent a specific number of outfits each month.
The idea is to create an environment where fashion is affordable for everyone. The issue is, even with the lower price point, not everyone can afford it. However, with so much positive focus on the decreasing waste that often accompanies clothing manufacturing, rental clothing seems to be on the upswing.
In terms of scalability, the rental clothing business model seems sound. It allows brands to profit from traditional sales but also cater in a new genre of consumers who don’t want to commit or leave a negative mark on the environment. Especially when it comes to water usage and the direct correlation between fashion and a younger demographic, rental clothing lines seem to be the most popular choice.
While rented fashion may not be for everyone, it’s not surprising that so many brands are jumping on the rental bandwagon. And not everyone brand will make it when it comes to renting couture, it can reduce their carbon footprint.
For consumers, renting clothing does allow them to save money, change their style and do their part when it comes to decreasing what ends up in a landfill. But with so many still unanswered questions about clothing rental, the only way to know if it will become mainstream or simply be thought of as a passing fad is time.
Sustainability has become a media buzzword over the past few years, and with good reason. People are realizing that it’s important to manage the world’s resources more effectively. High fashion is not often associated with prudence or sustainability. Instead, designers have long cultivated a decadent image. In the 1980s and 1990s, designers like Isaac Mizrahi famously pushed the envelope and lined garments with expensive products like mink fur. Today, fashion is taking a different tack and embracing sustainability.
Issues like climate change have forced fashionistas to confront their spending habits. The trend in fast fashion has meant the production of lots of goods that are worn for only a season or so before being discarded. While the constant production is good for business, the emissions from the mills that make the fabrics and factories where the clothes are pieced together are bad news for the environment. A good way to combat this is to buy investment pieces that will last for several seasons. Replacing buttons or adding trim at home can be a great way to update clothes instead of discarding them. Thrift-store finds can also be upcycled.
Another issue when it comes to sustainability is the use of natural resources in clothing and fabric production. Cotton requires lots of water to be grown, often in parts of the developing world where that resource is precious. These products then often have to be shipped long distances to countries like the US and UK where the end-user purchases them. Making an effort to source locally-produced fabrics and clothing can make a dent in this problem. Purchasing jeans made from recycled denim is also a step in the right direction.
Finally, the issue of human rights in the production of clothing is a serious one. Because the US addressed this issue in the early 1900s, it can be easy to forget that not everyone in the developing world has the same protections. Workers in mills and factories overseas often endure unsafe conditions and discrimination on the job. Women, in particular, are impacted by this. Luckily, the fashion community has become more introspective and interested in these issues. By partnering with organizations like the New Standard Institute, fashion writers, magazines and designers are taking a stand for sustainability.
The apparel industry has been relatively slow to adopt modern data science but that is starting to change. That shift is likely to shape the future of the industry in the coming years and lead to significant benefits for the firms that make good use of new technology. The changes are likely to be significant which means that everyone with an interest in the industry should strive to understand them.
A Focus on the Factory
There has been very little communication between management and the factory floor in the past. Retailers in particular rarely focused on how their products were made. That is starting to change. Technological improvements are making it easier than ever to get detailed information about the manufacturing process and industry leaders are starting to recognize how valuable that information can be in the right hands.
Managers need to use that data to identify problems and set clear goals for the factory. That requires a level of engagement on the part of fashion brands and retail businesses that have been absent in the past. Some of the most successful businesses in the field already have a history of doing so but the majority have taken a hands-off approach to their work. The results come from treating the relationship between the brand and the factory as a partnership with strategic implications. The union between the two groups makes it easy to clarify expectations and set goals.
Partnering With the Artisans
Those improvements enable a strategic change in the apparel industry. In the past, the workers and artisans who made apparel had very little feedback on their work processes. They did not know how productive they had been and they had no idea which parts of their workflow needed improvement. Managers who look at the data for their factories can change that. They can get in touch with the workers and give them the information that they need to improve. That can lead to massive boosts to their efficiency, especially when those artisans are deeply engaged in their work. It is likely that more and more people in management will adopt these processes and focus on the factory once they see those benefits.
Many people choose to wear their clothes while they are fresh off the rack. However, this is a big mistake that should be avoided at all costs. It is very important that consumers wash their clothes after purchasing them. There are a variety of reasons that customers should wash their clothing before they are planning on wearing the new items, these are among a few of the reasons.
Allergens can cause the skin to break into a rash due to the natural response of a body’s immune system. As a result of contact dermatitis, the name of the condition, customers may experience a delayed rash that will last for weeks until it disappears. The allergens in clothing, among many other possible factors, usually comes from the dyes that manufacturers use in their clothing. Dyes are dispersed when they are freshly applied to clothing items. These dyes normally subside once a clothing item has been washed.
Clothes that are in stores may have been tried on a countless number of times before the right customer came along and purchased the items. As can be imagined, stores don’t wash clothes after each customer tries on their clothing items. Therefore, new clothing tends to carry bacteria from a variety of customers. While it doesn’t happen very often, bacteria that is transferred between people can cause someone to become very sick. Detergent does more than removing stains and make clothing smell good, it kills bacteria as well because it is a cleaning agent. On the contrary, using too much detergent can produce an adverse effect by trapping bacteria on the clothing within the excess detergent.
These are only two of the many reasons that customers should wash their clothing before wearing the items. Clothing items look great when they are fresh off of the rack, but washing the items will give a more accurate picture of how the clothing will fit over a long-term time span.
The best way for consumers to kill bacteria on their clothing is by using heat during the drying process. By either placing their clothing in the dryer on a high heat setting or by hanging their laundry out to dry in the sun, customers will create an environment where bacteria can’t survive.
Customers value the way their clothing fits. The fit of a clothing garment is one of the most important things that customers look for when shopping for clothing or when cleaning out their wardrobes. Customers remain loyal to brands when they are satisfied with the fits that the brands offer them and recognize the consistency of the brands’ products.
Due to many different types of body shapes and sizes, it can be tough for manufacturers to design clothing that fits well with a wide range of people. To cut back on production costs, many manufacturers choose to design clothing garments that fit better for certain body types than others. There are many tools that manufacturers can utilize when aiming to improve the fit of their clothing garments.
Understanding The Audience
A clothing brand needs to understand who their customers are. Additionally, the brand needs to understand the use of clothing. Clothing that is designed for use on a worksite, or protective in nature, needs to fit tighter than clothing designed for a gala. While many clothing manufacturers track the sizes of the clothing that is purchased the most by their customers, they tend to miss the morphotypes of their customers. A morphotype, or body shape, determine the way that a clothing garment looks on a person.
Many clothing brands obtain measurements by measuring the body dimensions of their ideal customers, not their realistic customers. With the advancements in modern technology, it is possible for brands to obtain more inclusive measurements. Both 3D and 4D scanning allow manufacturers to capture detailed measurements across a wide range of people. Unlike in previous decades, the scans can be saved and adjusted further while the models are unavailable. 3D scanning is able to capture the overall body dimensions of a subject but 4D scanning can capture movements and gestures.
The fit of a clothing garment is a deciding factor when customers are choosing clothing items. Modern technology and the availability of varying software platforms allows manufacturers to design clothing that fit better for a wider range of customers. Satisfaction with the way that a clothing item fits will prevent future returns and exchanges of a brand’s garments.